resources - www.illuminomics.com

We get asked all the time, "what are you reading?" Well, here are some books we have read and found interesting, provocative, fun or informative. Hope you enjoy them as much as we did.

business
* Good To Great - Jim Collins
* Who Moved My Cheese - Spencer Johnson
* The Art of the Start - Guy Kawaski
* The New New Thing - Lewis
* A New Brand World - Scott Bedbury

economics
* The World is Flat - Tom Friedman
* The Future of Success - Robert Reich
* Freakonomics - Steven Levitt
* A Whole New Mind - Daniel Pink
* The End of Poverty - Jeffery Sachs
* Guns, Germs and Steel - Jared Diamond
* The Armchair Economist - Steven Landsberg
* Confessions of an Economic Hitman - John Perkins

communication
* A New Brand World - Scott Bedbury
* Understanding Comics: The Invisible Art - Scott McCloud
* Don't Think of An Elephant - George Lakoff

sustainability
* The Ecology of Commerce - Paul Hawken
* Cradle to Cradle - William McDonough
* Living Above the Store - Martin Melaver

new urbanism
* Home from Nowhere - James Kunstler
* City In Mind - James Kunstler
* Suburban Nation - Andres Duaney
* The Death and Life of Great America Cities - Jane Jacobs

cool cities
* The Creative City - Charles Landry
* The Rise of the Creative Class - Richard Florida
* Funkytown USA
* The Art of City Making - Charles Landry

technology
* Don't Make Me Think! A Common Sense Approach to Web Usability - Steve Krug
* Designing With Web Standards - Jeffery Zeldman

misc.
* The Wisdom of Crowds - James Surowiecki
* The Tipping Point - Malcolm Gladwell

what's on the "To Read" list?
* Creating The Knowledge-Based Business - David Skyrme, Debra Amidon
* Teaching the Elephant to Dance - James A. Belasco
* Story: Substance, Structure, Style - Robert McKee
* Surviving Chaos - Tom Peters